Jackie Hung

Branding Case Study

A class project prompting to capture a classmate's aura and characteristics into a brand identity. Jackie has an effortless style, experimenting with bohemian, street, and feminine aesthetics. Her outfits feature an eclectic mix of gold and silver jewelry and accessories that perfectly complement her unique style and mood. Most weekends, you can find Jackie wandering through nature or relaxing at a cute café. She finds joy in the little details - a seashell, a flower in bloom, the foam on her coffee. Jackie lives her life with passion, curiosity, and a deep sense of gratitude.

Year

2023

My Role

Personal Project

Deliverables

Brand Identity