Lume

Branding Case Study

E-waste accounts for over 70% of global toxic waste, making it one of the most pressing environmental concerns of our time. The goal of this project is to develop a glass vase brand addressing the issue of e-waste. Derived from the word ‘Illumination,’ Lume began with the question, “ What if yesterday’s glass could glow again?” At Lume, we transform reclaimed electronic glass into timeless vessels of light and simplicity. We see not waste, but possibility.

Year

2025

Personal Project

Deliverables

My Role

Store Render

Brand Identity

Website

Packaging